Thursday, December 11, 2008
Operator Interface: New Changes for New Year
The deepening recession and prolonged election season dominated 2008, characterizing it as a transition year. As we enter 2009, what resolutions and changes can be made in your business and in the amusement trade as a whole to soldier through the prevailing economic climate? How might the new year differ from this one for the amusement industry in terms of operating and promoting amusement games?
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Manufacturers have stepped up by reducing game, e-commerce and upgrade pricing. Operators should try selective price reductions to find the point where players will spend a bit more in total dollars. Rather than just raising price per play in an attempt to make more money, this can help. Pinball at 75¢ for 1 play, $1.50 for 2 plays And $2.00 for 3 plays will usually bring in more revenue than just 75¢ play pricing.
Your mileage may vary.
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