Tuesday, September 30, 2008
Generating Advertising Revenue Ideas for Coin-Op
The promise of advertising revenue for amusement operators is topping industry headlines, once more. Operators, please give us your thoughts about the prospect for advertising from your touchscreen games, jukeboxes and possibly even remote screens connected to your equipment on location.
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4 comments:
Personally, I use advertising to decide which products or services to boycott.
There is a desperate need for new sources of revenue for our industry, but that desperation must be tempered with the reality of overhead and cost of hardware to support the advertisment system, whatever it is. Regardless of who the content provider or the sales rep. is, the business model must not be such that cost of hardware is born solely by operators, and the fact there is yet to be a true earning model tells us something.
Everyone, everywhere wants to sell advertising, from the internet to city buses, everyone wishes to sell advertising. This should indicate; expectations should be kept at a minimum. But there is a real oportunity for the right products to reach the right demographic and there could be a modest earning potential if all parties inviolved are realistic about all these dynamics. Bottom line, there is a possiblity advertising on or with coin op games can work, if everyone is fair about how to do it. If not, it will fail and only waste time, money and effort for all involved.
Hope.
This is what operators are looking for. Advertising could potentially be a nice supplement to earnings but should never be counted on as the "savior" of coin op. Advertisers want quality views. Putting an ad on a jukebox, lcd screen or a Golden Tee is not going to add millions of dollars to operators pockets. It is a sexy concept because it means that the operator doesn't have to work very hard to earn money. Bottom line: Nothing in life is easy, or free. Success takes hard work and dedication.
I see great opportunity in advertising. Look around and you will see that all retail sales start with advertising. We will not be limited to a niche of products when advertisers realize that our customers use their products and not just cigarettes and beer. As newspapers continue to lose readers those advertisements for automobiles and cellphones and medicines and insurance and ... will need somewhere to go. We will be able to provide hyper-local advertising like local papers did in the past.
There are low-cost systems available today for the truly motivated person to start their own ad network. Just last week I saw an LCD advertising system in one of my locations. It was made from scratch by someone using a digital photo frame to run an advertising loop that they produced themselves!
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