Monday, March 29, 2010

Operator Interface: FEC Forum

FECs are getting into the game in preparation for the anticipated summer season, bringing higher traffic and profits. How are you preparing your facility to draw families with out-of-school kids and especially the trend-setting teen market to your location? Whether it's new attraction packaging, marketing plan or social networking, how are you implementing new equipment, policies and ideas to put a hot spin on your brand and generate fresh excitement? Share your plan of attack for getting customers out of the house, through your doors, on your games and at points of sale.

Monday, March 01, 2010

State of the Association

In the best of times, state associations monitor lobby-worthy developments while providing community and recreation to amusement operator members. In the worst, they're pre-mobilized organizations prepared to make lawmakers aware how bills can impact and exploit their small business, both directly and indirectly. In both cases, there's strength in numbers, however the onus is always on leaders to build a vision of their state's operators, often competitors, being bound in a cause that can and will impact their individual bottom lines.

What is your level of participation in your state association? What's the status or outcome of specific initiatives with which you've been involved? What are the biggest challenges to maintaining the health of a state association, and how does yours promote its member benefits? Your feedback may be selected for inclusion in the forthcoming issue of RePlay Magazine.