Wednesday, April 22, 2009

Operator Interface: On-Location Advertising

On-location advertising platforms are the newest offerings for locations by operators. TouchTunes' Barfly; Ecast's IQ; Tap.tv, which has partnered with Rowe and Merit; and Rivals Media, a group of nine distributors that recently partnered up to bring forth On Site, are banking that their customizable networks will grow from a buzz to a trend.

Before this development, flatscreen TVs in bars and taverns were sometimes seen as counterproductive to coin drop. Now they're a potentially promising revenue stream for operators from third-party advertisers wanting to get their name out, as well as for a clever motor for driving the location's business.

Have you implemented a customizable media solution to your locations and their patrons, or do you plan to? Do you think the service is a viable addition to your menu of services? Which of the three systems do you think excels in its features? Advertise your thoughts, and your opinions may be selected for including in the next issue of RePlay Magazine.