Wednesday, March 25, 2009

Operator Interface: Preparing FECs for Summer Lovin'

Only several months away is the hotly anticipated summer season, traditionally bringing higher traffic and warmer profits to FECs. To capture the full potential of the summertime market, however, changes in how amusement goods are offered is in order. How are you preparing your facility to entice out-of-school kids and families looking for daycation options? What new promotions, policies and ideas can be set in motion to put a fresh spin on attractions, creating the sensation of new experiences within a favorite familiar location? In what ways could the public's concern over the economic downturn be capitalized on by emphasizing the cost-effectiveness of FEC fun? Share your plan of attack for getting customers out of the house, through your doors, on your games and at points of sale, opening their wallets again and again.